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Your role and your vision really determine where you go.

“The whole notion of having to come to a dealership for service is outdated,” says Brian Benstock, general manager and VP at Paragon Honda, the largest certified pre-owned Honda dealership in the world. “If a customer doesn’t want to set foot in the dealership, they shouldn’t have to.”

Read the FULL article here.

Change is coming within the automotive industry. I was honored with the opportunity to speak with Automotive News about the new processes and techniques Paragon has begun implementing to adapt to these changes. So far, Paragon Direct has proven a huge success with our customers, with some comparing their shopping experience on Paragon Direct to Amazon. I hope you find this article informative and helpful in your quest to adapt and improve your dealerships.

Click here to read the full article.

I had a great discussion with Dealer Magazine magazine about Paragon Direct and the future of the automotive industry. There are significant challenges facing our industry and I hope this article provides some clarity what we’re doing at Paragon to face these obstacles.

 

Read the entire article here.

We had an incredible night at the Classic Car Club Manhattan (CCC) earlier this week. Paragon Acura was able to deliver a new black 2017 NSX to the Classic Car Club Manhattan using Paragon Direct, a completely online purchase process where customers never need to visit a dealership to purchase a vehicle.

We celebrated with a gathering of 100+ Classic Car Club members last week. CCC members were able to get a personal look at several Acura NSX’s an Acura TLX GT in a beautiful facility set on the Hudson River, and NSX designer Michelle Christensen was on hand to mingle with the crowd and answer questions.

Thank you to the Classic Car Club Manhattan for their partnership, Chuck Kendig for moving mountains to get the TLX GT to the facility in time, and Ms. Christensen for helping to make this event a memorable and unique experience for the Acura brand.

 

Photo Aug 09, 8 51 46 PM IMG_9651 IMG_9633 Photo Aug 09, 6 24 16 PM

 

We’re proud to introduce Paragon Direct, a new online platform to schedule vehicle service, arrange a test drive, or purchase a car from the comfort of your home. You’ll enjoy complimentary pick-up and delivery service for your vehicle’s service needs.

Our customers are already giving us rave reviews – check out the video above.

Success is built after the lights off and everyone else has gone home. It’s built in the early morning hours when the rest of the world is asleep. When I want to go home, or when I’m tired and don’t want to get up early, I remember that success is simply outworking everyone else. Promise yourself you will not be outworked.

 

Video link: http://bit.ly/21GP3FY

That quote is from Arnold Schwarzenegger. Champion bodybuilder, A-list actor, successful politician – the man has achieved everything he has set out to do.

This video, narrated by Schwarzenegger, speaks about his drive and motivation to succeed. Perhaps most importantly, Schwarzenegger describes his plan and worth ethic to the path of greatness. He did not stumble upon success. He had a plan, and he worked tirelessly to achieve his dreams.

A plan and work ethic – two things I respect most. Enjoy the video.

Video: http://bit.ly/1SYoCXa

I’m actually surprised to be typing these words. After years (almost a decade!) of expected release dates, teaser specs and rumors abound, Acura is officially releasing the all-new supercar, the 2016 NSX. And boy, did Acura nail it.

The NSX is scheduled to become available for order at the end of this month, and Paragon Acura will have a handful available for order only. If you’re curious to see what it looks like and available options, we’ll have a special display in our showroom with the various paint and leather interior options available to order.

Paragon Acura is jumping on board the celebrations with a new billboard featuring the NSX alongside it’s tagline, “Precision Crafted Performance.” The installation crew braved the cold and rain to make sure this was up in time for the official order date – thanks, team. Great job.

 

Photos: Billboard installation crew did a great job installing the new Acura NSX billboard on Paragon Acura’s lot.

 

NSX 3   NSX 1