A few weeks ago, I was invited to speak at a Honda Grassroots Meeting for Zone 8 by the zone manager. For those who know me and the Paragon dealerships, Zone 8 is not my zone. In fact, it is far from my zone, in the upper Midwest.
It’s always a great opportunity to spend time outside of my bubble and see how the rest of the country does business. Brainstorming and sharing knowledge is critical to building each other up, because as Honda dealers we should be allies instead of foes.
I was honored that Honda corporate thought that my thoughts and business philosophies would be valuable enough to share with fellow Honda dealers, particularly in a market so different from New York. And yet, the central theme of my presentation was one that affects all dealers across the nation. I believe our industry is under attack in the form of Tesla, Google and Apple. The warning signs are here, and there is no mistaking the direction in which the consumer wants our industry to evolve. That evolution may not include us, the dealer.
Hope is not lost. The best part about these warning signs are just that – they are signs, signals of the impending change. We have time to adjust and to adapt before the rain comes. Adjust your business models and adapt to the consumer while times are good.
Fix the roof while the sun is shining.
Photo: This photo was taken during the presentation at the beautifully classic Renaissance Blackstone Chicago hotel.
http://brianbenstock.com/wp-content/uploads/2016/04/IMG_4436.jpeg24483264matthttp://brianbenstock.com/wp-content/uploads/2018/05/bb-logo-300x30.pngmatt2016-04-20 19:30:092016-04-20 19:30:09Step Outside of Your Zone