“It has been my observation that most people get ahead during the time that others waste.”

– Henry Ford

Henry-Ford

Let’s face it, interest rates are at an all time low and demand is at an all time high.  However, all business is cyclical and now is the time to start preparing for changes in the market.  Already the average customer is more knowledgeable and looking to buy in the most time-efficient way possible.

This change alone has caused dealers to look outside of their comfort zone.  The problem is that the industry is not adapting.  This is why big companies like Tesla, Google, and Apple pose such a threat.  They understand today’s customer and are already consulting with automotive experts, looking to enter the market.

During this time of success, we face the most dangerous time of all.  Dealers are getting comfortable.  This is exactly what I have been trying to convey to my team for the past couple of months.  As Paragon continues to breaks records we are also continuing to push for more.  We are being relentless.

We need to push, to go from being good to being great, and this drive does not end when we break a record.  We never sit back and say we are there; we never tire.  Being relentless is the only way to break through barriers and stand out from the crowd. We need to exploit every change we face as an opportunity to achieve more.

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