“Think Amazon Alexa, a bot. I can order coffee on Alexa, and know those boxes of Starbucks K-Cups will be in my office at 10:30 a.m. tomorrow. They come from six or seven different sources. Amazon doesn’t care what it takes to get that order to the customer. They get it here. That’s a perfect transaction.

The marketer in me wonders, “If we duplicate that, how many more transactions can we do?”…

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2016 Honda President's Award

This is our 4th time receiving the Honda President’s Award and 2nd time receiving the Honda President’s Award Elite and we are honored by the recognition.  This would not be possible without the incredible team at Paragon Honda.  Every time we learn more and grow and it is only possible with their hard work and relentless pursuit of greatness.

HondPro Jason joined us for the award presentation and helped us celebrate our accomplishments.  It was humbling to see Jose Peralta, New York Senator, present the Senate Proclamation, honoring a dealership with a multicultural team at the leadership helm and proud to serve our diverse community.

This has been an incredible journey and it’s only the beginning.

Frictionless Transaction

The future is here.  The arrival of the Amazon Alexa app symbolizes the perfect frictionless transaction.  Last week I had the privilege of discussing the future of car dealerships with my good friend John Batchelor.  Click below to hear how some of the top thinkers in the industry are bringing the frictionless transaction to the world of automotive with Paragon Direct. Our clients will now have access to the ultimate customer experience where they can buy or service their car from the comfort of their own home.

Click here to listen to the broadcast.

When good people put their heads together great things are possible!

Special thanks to Scott Rodgers, Katie Hibson, our stunt driver Julian Windfield and the team at Tier10.

 

 

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What most people don’t realize is that success takes teamwork.  This is a principal that applies to any business.  During an interview this week I was able to talk about Team Velocity Marketing and Tier10, part of our team that we credit to being successful.  As we head to NADA in a few short weeks, among other dealers and vendors in the auto space, I am reminded what incredible partners Paragon has.

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“We are at about the top of the automobile sales cycle.  Now interest rates are low, historically low.  Gas prices are low and the economy is relatively good.  So, the near-term future for the business continues to look healthy, but I think we are going to see a little bit of softening of the sales numbers…”

Click below to hear my discussion with John Batchelor on the recession, sales trends, and what’s coming in 2017.

Click here for the full recording

In any business it is important to know the community you serve.  This past month I had the privilege of discussing this exact topic with WardsAuto, and how it relates to the Hispanic community.  Right now 27% of our market is Hispanic.  Many dealers have not noticed the growing community across the nation, but 18% of the U.S. population is Hispanic.

The Paragon team is proud to serve the community and you will find that the incredible prices we offer also appear in our Spanish ads…

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This month I had the privilege of being interviewed by Auto Success magazine.  During the interview we discussed the consecutive record breaking sales by both the Honda and Acura stores.  What we really focused on though was the idea of breaking barriers.

The Paragon team has broken multiple records but the success comes from their constant drive to go from good to great.  Being relentless in your pursuit of the next level.

I am fortunate to be a teammate of some of the most forward thinking people in the industry.  We are still working to improve and adapt in the ever-changing environment.  Already seismic shifts in the industry have begun, and those who don’t adapt will lose out to those who do.

Click Here to Read the Complete Article

“It has been my observation that most people get ahead during the time that others waste.”

– Henry Ford

Henry-Ford

Let’s face it, interest rates are at an all time low and demand is at an all time high.  However, all business is cyclical and now is the time to start preparing for changes in the market.  Already the average customer is more knowledgeable and looking to buy in the most time-efficient way possible.

This change alone has caused dealers to look outside of their comfort zone.  The problem is that the industry is not adapting.  This is why big companies like Tesla, Google, and Apple pose such a threat.  They understand today’s customer and are already consulting with automotive experts, looking to enter the market.

During this time of success, we face the most dangerous time of all.  Dealers are getting comfortable.  This is exactly what I have been trying to convey to my team for the past couple of months.  As Paragon continues to breaks records we are also continuing to push for more.  We are being relentless.

We need to push, to go from being good to being great, and this drive does not end when we break a record.  We never sit back and say we are there; we never tire.  Being relentless is the only way to break through barriers and stand out from the crowd. We need to exploit every change we face as an opportunity to achieve more.

  This is a proud moment for the Paragon Acura team.  After just two days in the showroom the team has officially sold one of the first 2017 Acura NSXs in New York.  This super-car highlights the best of what Acura has to offer while paying homage to the old classic.  The future is here and we are privileged to be a part of it.

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