Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from your service department? Well, that day is here for Brian Benstock, Vice President add General Manager of Paragon Honda who’s group has developed this exciting new technology.

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Honda Paragon in Queens NY, is billed as the “largest certified pre-owned Honda dealership in the world.” Despite Paragon’s title, Brian Benstock, the dealership’s general manager and VP, admits that the notion of a car buyer going to showroom to make a purchase is “outdated.”

While most people still don’t buy cars online, the digital experience is clearly central to the automotive purchase process: about 86 percent of prospective car buyers conduct online research before deciding to visit a local dealership, according to new research from digital marketing agency Adtaxi.

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Pharmacies, eye doctors, hair and nail salons and/or fast food joints in roughly 250 Walmart locations are getting a new neighbor as digital automotive marketplace CarSaver expands a car-buying program with the retail giant and moves in its kiosks.

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Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance.

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Brian Benstock believes Honda’s product lineup has what it takes to get the automaker through potentially bumpy times ahead.

Stagnating industry sales and rising interest rates will present challenges to dealers of all stripes.

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“The whole notion of having to come to a dealership for service is outdated,” says Brian Benstock, general manager and VP at Paragon Honda, the largest certified pre-owned Honda dealership in the world. “If a customer doesn’t want to set foot in the dealership, they shouldn’t have to.”

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I spoke with Automotive News to discuss how Honda creates an advantage in a challenging market.

“Honda’s product lineup has what it takes to get the automaker through potentially ‘bumpy’ times ahead.”

“…the company is well-positioned to stem the tide even as the brand fights through a down period to start the year.”

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Honda’s Impossible Dream launched December 2005 in the United Kingdom. It anchored the “Power of Dreams” campaign which also included a website with extensive information about the series of vintage Honda vehicles that were chosen to illustrate the dreams of the founder of Honda. It features an actor Simon Paisley Day singing, riding and driving across the scenic shorelines and roads of New Zealand, Twin Ring Motegi in Japan, and the Iguazu Falls in South America.

Change is coming within the automotive industry. I was honored with the opportunity to speak with Automotive News about the new processes and techniques Paragon has begun implementing to adapt to these changes. So far, Paragon Direct has proven a huge success with our customers, with some comparing their shopping experience on Paragon Direct to Amazon. I hope you find this article informative and helpful in your quest to adapt and improve your dealerships.

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