Honda’s Impossible Dream launched December 2005 in the United Kingdom. It anchored the “Power of Dreams” campaign which also included a website with extensive information about the series of vintage Honda vehicles that were chosen to illustrate the dreams of the founder of Honda. It features an actor Simon Paisley Day singing, riding and driving across the scenic shorelines and roads of New Zealand, Twin Ring Motegi in Japan, and the Iguazu Falls in South America.

Change is coming within the automotive industry. I was honored with the opportunity to speak with Automotive News about the new processes and techniques Paragon has begun implementing to adapt to these changes. So far, Paragon Direct has proven a huge success with our customers, with some comparing their shopping experience on Paragon Direct to Amazon. I hope you find this article informative and helpful in your quest to adapt and improve your dealerships.

Click here to read the full article.

I had a great discussion with Dealer Magazine magazine about Paragon Direct and the future of the automotive industry. There are significant challenges facing our industry and I hope this article provides some clarity what we’re doing at Paragon to face these obstacles.

 

Read the entire article here.

 

The Classic Car Club: the best way to love car culture. Take a look under the hood at the Acura – Classic Car Club event that Paragon co-sponsored, including an interview with Michelle Christensen, Exterior Design Project Leader for the Acura NSX.

Last week I had the privilege of speaking with Bloomberg Technology about our new online buying initiative, Paragon Direct. We chatted about our showroom kiosk that allows our clients to purchase a vehicle in 45 minutes, down from the typical industry transaction time of 3 hours or more.

We recognize that our clients need and want an easier, quicker transaction process and we are proud to be able to provide this option for them.

Click here to read the full article.

We had an incredible night at the Classic Car Club Manhattan (CCC) earlier this week. Paragon Acura was able to deliver a new black 2017 NSX to the Classic Car Club Manhattan using Paragon Direct, a completely online purchase process where customers never need to visit a dealership to purchase a vehicle.

We celebrated with a gathering of 100+ Classic Car Club members last week. CCC members were able to get a personal look at several Acura NSX’s an Acura TLX GT in a beautiful facility set on the Hudson River, and NSX designer Michelle Christensen was on hand to mingle with the crowd and answer questions.

Thank you to the Classic Car Club Manhattan for their partnership, Chuck Kendig for moving mountains to get the TLX GT to the facility in time, and Ms. Christensen for helping to make this event a memorable and unique experience for the Acura brand.

 

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It was a fun Sunday afternoon at the Greenwich Cars and Coffee event last week in Connecticut. Our team brought a silver 2017 Acura NSX and the new Civic Type R, and we had a great time mingling with the crowd, admiring other supercars, and talking all things cars. Thanks for the hospitality, Greenwich Cars and Coffee!

Want to see more? View our video here.

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See original article here.

 

We’re proud to introduce Paragon Direct, a new online platform to schedule vehicle service, arrange a test drive, or purchase a car from the comfort of your home. You’ll enjoy complimentary pick-up and delivery service for your vehicle’s service needs.

Our customers are already giving us rave reviews – check out the video above.

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I had the privilege and honor of speaking to a group of Honda folks who often go unrecognized yet are a pivotal and critical part of our industry. The logistics and transportation operators do the heavy lifting of transporting our product from the factory to the showrooms and I was honored to be able to spend a few hours with them last week. 

A big thanks to Honda for their kind and generous hospitality.

Pictured: Assistant Vice President of American Honda Chuck Kendig and I at the Logistics Conference.

 

 

2017 NSX - CCC

The Classic Car Club of Manhattan (CCC) receives delivery of the 2017 Acura NSX via Paragon Direct and Paragon Acura. You can see a vintage Acura NSX in the back left corner of the photo. Congratulations to CCC and its members!