In any business it is important to know the community you serve.  This past month I had the privilege of discussing this exact topic with WardsAuto, and how it relates to the Hispanic community.  Right now 27% of our market is Hispanic.  Many dealers have not noticed the growing community across the nation, but 18% of the U.S. population is Hispanic.

The Paragon team is proud to serve the community and you will find that the incredible prices we offer also appear in our Spanish ads…

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This month I had the privilege of being interviewed by Auto Success magazine.  During the interview we discussed the consecutive record breaking sales by both the Honda and Acura stores.  What we really focused on though was the idea of breaking barriers.

The Paragon team has broken multiple records but the success comes from their constant drive to go from good to great.  Being relentless in your pursuit of the next level.

I am fortunate to be a teammate of some of the most forward thinking people in the industry.  We are still working to improve and adapt in the ever-changing environment.  Already seismic shifts in the industry have begun, and those who don’t adapt will lose out to those who do.

Click Here to Read the Complete Article

“It has been my observation that most people get ahead during the time that others waste.”

– Henry Ford

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Let’s face it, interest rates are at an all time low and demand is at an all time high.  However, all business is cyclical and now is the time to start preparing for changes in the market.  Already the average customer is more knowledgeable and looking to buy in the most time-efficient way possible.

This change alone has caused dealers to look outside of their comfort zone.  The problem is that the industry is not adapting.  This is why big companies like Tesla, Google, and Apple pose such a threat.  They understand today’s customer and are already consulting with automotive experts, looking to enter the market.

During this time of success, we face the most dangerous time of all.  Dealers are getting comfortable.  This is exactly what I have been trying to convey to my team for the past couple of months.  As Paragon continues to breaks records we are also continuing to push for more.  We are being relentless.

We need to push, to go from being good to being great, and this drive does not end when we break a record.  We never sit back and say we are there; we never tire.  Being relentless is the only way to break through barriers and stand out from the crowd. We need to exploit every change we face as an opportunity to achieve more.

  This is a proud moment for the Paragon Acura team.  After just two days in the showroom the team has officially sold one of the first 2017 Acura NSXs in New York.  This super-car highlights the best of what Acura has to offer while paying homage to the old classic.  The future is here and we are privileged to be a part of it.

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“If you can’t explain it simply, you don’t understand it well enough.”-Albert Einstein

In any industry it is important to know the community you serve.

This is why Jason Graciano, the General Sales Manager at Paragon Honda, appears on the WABC radio show, Living Better with Laura Smith, every month.  This gives anyone the chance to call and directly ask any questions related to the car business without the pressure of buying.

Just like Apple we want our customers to be well informed on what’s going on in the industry so they are better able to interact with our product.  We are the experts on cars and we want to share our knowledge with the customer no matter where they buy.  The more we communicate with the community we serve the better our relationship.

[Click Here to Listen to the Podcast]

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For years other service providers have stolen business away from dealerships with flexible hours and fast service.  Now is the time to take that business back.

I am proud to announce Paragon Honda’s service center is now open 24-hours.  We’ve seen great success so far with our 24-hour service availability, particularly with EMS workers, city sanitation workers, Uber drivers and taxi drivers. I’m proud that we can be the ones to get them back on the road at 4am so they can do their jobs.  By providing quality service at a better price with more flexible hours we are meeting the different needs of our customers.

In the past it has been a matter of getting your car serviced or missing work.  We don’t think customers should have to make that choice.  If you do what is right for the customer that is ultimately what is best for the dealership.  The time is now to adjust your business models to adapt to the customer while times are good.

Click Here To Learn More 

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Last week I had the privilege of speaking on the John Batchelor Show.  John is someone I truly admire and we had a great discussion on the future of car dealerships and autonomous vehicles. This is a topic I have carried throughout all my previous posts.  The future is here.  We need to take a serious look at Google, Tesla, and Apple to see where the industry is going.  There is no better time to face these changes than now.

Click here to listen to the broadcast.

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The new 2017 Honda Ridgeline is here!  I always get excited when the Honda team comes out with something new.  Honda has gone back to the basics with this new design which is a spin-off of the classic truck.  I have not personally driven the new model but I like the athletic build.  Another win for Honda.

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I always find it fascinating to share in different business philosophies particularly when they are different than my own.  This past week I was honored to host a group of individuals from the top 100 sales consultants in Japan.  In recognition of this accomplishment Honda organized a tour of some of the leading dealerships in the United States.

During their visit I was able to share my business philosophy during a short Q & A following a tour of our state of the art facility.  This was such an incredible opportunity to learn from one another and work together to thrive in our ever evolving industry.  While we both sell the same product the strategies that we use and the culture that we sell to could not be more different.

 

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Congratulations to Mrs. Edith Singer and the entire White Plains Honda team for a record breaking month.  This is truly a milestone that shows the great strides the team has made.

Keep up the good work!

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