We’re proud to introduce Paragon Direct, a new online platform to schedule vehicle service, arrange a test drive, or purchase a car from the comfort of your home. You’ll enjoy complimentary pick-up and delivery service for your vehicle’s service needs.

Our customers are already giving us rave reviews – check out the video above.

ChuckKendig.JPG copy

I had the privilege and honor of speaking to a group of Honda folks who often go unrecognized yet are a pivotal and critical part of our industry. The logistics and transportation operators do the heavy lifting of transporting our product from the factory to the showrooms and I was honored to be able to spend a few hours with them last week. 

A big thanks to Honda for their kind and generous hospitality.

Pictured: Assistant Vice President of American Honda Chuck Kendig and I at the Logistics Conference.

 

 

2017 NSX - CCC

The Classic Car Club of Manhattan (CCC) receives delivery of the 2017 Acura NSX via Paragon Direct and Paragon Acura. You can see a vintage Acura NSX in the back left corner of the photo. Congratulations to CCC and its members!

CBT News

Last month I had the priveldge of joining CBT News to discuss how dealerships can transition for the future of the auto industry.  The future is here.  Dealers need to accept the reality that the old business model is dead.

Change is not going to happen overnight so it is important to keep supporting the current business model while slowly adopting the new one.  I am proud to work with some of the best minds in the industry to introduce Paragon Direct – a dealership without walls.  Anything customers can do in the store can now be done from the comfort of their homes.  The new business model is all about brining the product to the customer, and the sooner we realize that the better off we will be.

Click Here to watch the full interview. 

Paragon DIrect

Paragon is proud to introduce our new program, Paragon Direct.

We provide our customers with unmatched levels of convenience and flexibilty by allowing them to test drive, purchase, or service their vehicle without ever leaving their home.  There is nothing more valuable than time, and we are pround to offer superior service to our Paragon family.

For more information, click the videos below.

PD Service    PD Sales

 

“Think Amazon Alexa, a bot. I can order coffee on Alexa, and know those boxes of Starbucks K-Cups will be in my office at 10:30 a.m. tomorrow. They come from six or seven different sources. Amazon doesn’t care what it takes to get that order to the customer. They get it here. That’s a perfect transaction.

The marketer in me wonders, “If we duplicate that, how many more transactions can we do?”…

Click Here To Read More

2016 Honda President's Award

This is our 4th time receiving the Honda President’s Award and 2nd time receiving the Honda President’s Award Elite and we are honored by the recognition.  This would not be possible without the incredible team at Paragon Honda.  Every time we learn more and grow and it is only possible with their hard work and relentless pursuit of greatness.

HondPro Jason joined us for the award presentation and helped us celebrate our accomplishments.  It was humbling to see Jose Peralta, New York Senator, present the Senate Proclamation, honoring a dealership with a multicultural team at the leadership helm and proud to serve our diverse community.

This has been an incredible journey and it’s only the beginning.

Frictionless Transaction

The future is here.  The arrival of the Amazon Alexa app symbolizes the perfect frictionless transaction.  Last week I had the privilege of discussing the future of car dealerships with my good friend John Batchelor.  Click below to hear how some of the top thinkers in the industry are bringing the frictionless transaction to the world of automotive with Paragon Direct. Our clients will now have access to the ultimate customer experience where they can buy or service their car from the comfort of their own home.

Click here to listen to the broadcast.

When good people put their heads together great things are possible!

Special thanks to Scott Rodgers, Katie Hibson, our stunt driver Julian Windfield and the team at Tier10.

 

 

20170111_TeamVInterview2

What most people don’t realize is that success takes teamwork.  This is a principal that applies to any business.  During an interview this week I was able to talk about Team Velocity Marketing and Tier10, part of our team that we credit to being successful.  As we head to NADA in a few short weeks, among other dealers and vendors in the auto space, I am reminded what incredible partners Paragon has.