Modern Dealership, Auto Re-Marketing, Digital Dealer:
PARAGON HONDA & PARAGON ACURA EXPAND NEW DIGITAL ECOMMERCE & SERVICE PLATFORM, PARAGON DIRECT TO QUEENS
Three-Month Beta Test in Manhattan Market Yields Tremendous Success for Innovative “Store Without Walls”
Classic Car Club Manhattan Uses Paragon Direct to Purchase Highly Acclaimed Acura NSX Supercar
NEW YORK, August 16, 2017 – Paragon Honda & Paragon Acura, the No. 1 Certified Pre-Owned Honda and Acura dealers in the world, announced today the expansion of Paragon Direct to Queens. The recently launched digital ecommerce and service platform will allow Queens consumers to schedule vehicle service, purchase a car, or arrange a test-drive, all without the need to physically visit the dealership. The expansion follows a wildly successful three-month beta test in Manhattan, which resulted in an resoundingly positive response from consumers.
Paragon Direct creates a frictionless consumer experience for existing customers and car shoppers by bringing dealership services direct to customers with speed, convenience and value. Further expanding the offerings of Paragon Direct, the platform now includes a customer service guarantee, making the experience risk-free for consumers. If a customer is unsatisfied with their vehicle purchase, Paragon will return to pick it up within three days.
“We’re thrilled with the success of Paragon Direct’s three month launch in Manhattan. It takes us three steps forward in modernizing the car buying experience. And, the platform gives Paragon Honda and Paragon Acura yet another touch point to reach consumers where and when they want to purchase a vehicle, set-up a test drive or schedule maintenance,” said Brian Benstock, Vice President and General Manager, Paragon Honda & Paragon Acura. “Given the great traction in Manhattan, we’re excited to start offering this seamless digital experience to consumers in our local Queens community.”
Paragon Direct is a resource for all consumers ranging from those who want to purchase a budget-friendly compact car to those who are in the market for a luxury vehicle. Paragon Acura recently delivered an Acura NSX Supercar to the Classic Car Club Manhattan, the exclusive car-sharing club, which used Paragon Direct to commit the purchase and deliver of the vehicle.
“Classic Car Club is thankful that Paragon Direct was able to deliver the new Acura NSX straight to the club without us ever having to step foot in a dealership,” said Michael Prichinello, Director of Classic Car Club Manhattan. “As an ever-growing business in the throws of building a new club and restaurant, time is tight for us, but Paragon Direct allowed us more time to get the work done and then get behind the wheel.”
For more information about Paragon Direct go to ParagonHonda.com or ParagonAcura.com.
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