Contact:
Erin Haworth, High10 Media, 212-918-2044, erin@high10media.com

Automotive News:

New York’s Paragon sweetened Clunkers deal

Brian Benstock devised new sales strategies to recover from the recession that his dealerships still use today.

When the Great Recession hit in 2008, the impact was swift, severe and surprising, recalled Brian Benstock, vice president of Paragon Honda and Paragon Acura.

Combined sales at the two Woodside neighborhood stores in the New York City borough of Queens plunged 30 percent from August to September. Nonetheless, Benstock stayed the course through November.

“I was slow to react because it was such a quick drop. I thought it would turn around quickly,” said Benstock, now 57.

He went through many sleepless nights, buffeted by feelings that bounced between guilt and remorse. Eventually, Benstock reluctantly reduced head count.

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About Paragon Honda and Paragon Acura

Paragon Honda and Paragon Acura are the No. 1 Certified Pre-Owned Honda and Acura dealers in the world. Based in Woodside, Queens, they have been serving the Metro New York area for over 45 years. The dealerships stock a complete lineup of new and used cars and have one of the largest inventories in the tri-state area, making it easy for customers to find the exact car they want, at the price they want. Paragon Honda is a four-time winner of the Honda President’s Award, which is given to the top Honda dealers in the country by sales volume, profitability, and customer service; and a two-time winner of the Honda President’s Award Elite, which goes to the top 10 dealers in the country.

Contact:
Erin Haworth, High10 Media, 212-918-2044, erin@high10media.com

FORBES RILEY – THE FORBES FACTOR PODCAST

Today is the Day to Prepare for the Future

The retail industry as we know it, will cease to exist in less than five years. The future of retail is frictionless; easy, simple and intuitive. Big technology companies like Apple, Amazon, Facebook and Google are challenging brick and mortar stores, mom and pop shops, and even bigger corporations to move forward at faster pace. If you’re not moving towards frictionless customer service, you’ll be out of business before the future hits. Brian Benstock knows how to stay ahead of the game. Every business needs an app. You owe it to your consumer base and to your team to join the 21st century, because while many businesses mistakenly view apps as luxury items, they are a necessity. Jeremy Callahan discusses the pros and… pros of creating apps to scale your business.

Click Here to Listen to the Podcast

About Paragon Honda and Paragon Acura

Paragon Honda and Paragon Acura are the No. 1 Certified Pre-Owned Honda and Acura dealers in the world. Based in Woodside, Queens, they have been serving the Metro New York area for over 45 years. The dealerships stock a complete lineup of new and used cars and have one of the largest inventories in the tri-state area, making it easy for customers to find the exact car they want, at the price they want. Paragon Honda is a four-time winner of the Honda President’s Award, which is given to the top Honda dealers in the country by sales volume, profitability, and customer service; and a two-time winner of the Honda President’s Award Elite, which goes to the top 10 dealers in the country.

Contact:
Erin Haworth, High10 Media, 212-918-2044, erin@high10media.com

CBT NEWS:

Focusing on the Basics In Your Dealership – Brian Benstock, Paragon Honda

CBT Automotive Network recently caught up with Brain Benstock, GM and VP of Paragon Honda / Paragon Acura, and discussed why it is important that dealers check in regularly  on their dealership, even on Sundays.

Brian addresses how the market is choppy and how we as an industry should focus more on the basics. When it comes to your staff, sometimes the best thing a dealer can do to boost morale is to show up. “Those basics are making sure that we are accountable to the staff, that we’re there when they’re there, not just requiring that they are there. I think that means that those of us that have boats, and like to play golf, and do other things on Sundays, that we need to, every now and then, forgo that and show up at the dealership.” He says.

Click Here to Watch the Video Interview

About Paragon Honda and Paragon Acura

Paragon Honda and Paragon Acura are the No. 1 Certified Pre-Owned Honda and Acura dealers in the world. Based in Woodside, Queens, they have been serving the Metro New York area for over 45 years. The dealerships stock a complete lineup of new and used cars and have one of the largest inventories in the tri-state area, making it easy for customers to find the exact car they want, at the price they want. Paragon Honda is a four-time winner of the Honda President’s Award, which is given to the top Honda dealers in the country by sales volume, profitability, and customer service; and a two-time winner of the Honda President’s Award Elite, which goes to the top 10 dealers in the country.

Contact:
Erin Haworth, High10 Media, 212-918-2044, erin@high10media.com

CBS NEWS:

Tariffs on car imports could raise prices by nearly $7,000

“NEW YORK – At his Honda dealership in Queens, New York, general manager Brian Benstock is warning customers and employees that price hikes could be coming.

“We’re always telling our customers to buy now,” he said. “Now is a good time. Prices are gonna go up. Potentially go up. But to put some fear in the market. And fear is not a good thing.”

The proposed 25 percent tariff on imported cars and auto parts from Europe and elsewhere  could give buyers sticker shock. Consumers could be shelling out nearly $7,000 more per vehicle. The Honda Civic could cost an extra $1,100. The Ford Escape up nearly $1,600 and the Audi Q5 could run nearly $6,000 higher.”

Click Here to Watch the Video Interview

About Paragon Honda and Paragon Acura

Paragon Honda and Paragon Acura are the No. 1 Certified Pre-Owned Honda and Acura dealers in the world. Based in Woodside, Queens, they have been serving the Metro New York area for over 45 years. The dealerships stock a complete lineup of new and used cars and have one of the largest inventories in the tri-state area, making it easy for customers to find the exact car they want, at the price they want. Paragon Honda is a four-time winner of the Honda President’s Award, which is given to the top Honda dealers in the country by sales volume, profitability, and customer service; and a two-time winner of the Honda President’s Award Elite, which goes to the top 10 dealers in the country.

Contact:
Erin Haworth, High10 Media, 212-918-2044, erin@high10media.com

Auto Remarketing:

Paragon expands online buying, service platform

“NEW YORK – Paragon Honda and Paragon Acura announced last week they have expanded the group’s e-commerce sales and service platform to another borough of New York. After a three-month beta test in Manhattan, Paragon Direct is now available in Queens.

Paragon, which was Auto Remarketing’s inaugural CPO Dealer of the Year in 2010, works with Roadster in providing this service through the company’s white-label Express Storefront program.

In June, Benstock joined the Auto Remarketing Podcast to talk about Paragon Direct, his take on the role of dealers in digital retailing and more. That interview can be found below…”

Click Here to Read Full Article

Click Here to Listen to Auto Remarketing Podcast

About Paragon Honda and Paragon Acura

Paragon Honda and Paragon Acura are the No. 1 Certified Pre-Owned Honda and Acura dealers in the world. Based in Woodside, Queens, they have been serving the Metro New York area for over 45 years. The dealerships stock a complete lineup of new and used cars and have one of the largest inventories in the tri-state area, making it easy for customers to find the exact car they want, at the price they want. Paragon Honda is a four-time winner of the Honda President’s Award, which is given to the top Honda dealers in the country by sales volume, profitability, and customer service; and a two-time winner of the Honda President’s Award Elite, which goes to the top 10 dealers in the country.