Honda Paragon in Queens NY, is billed as the “largest certified pre-owned Honda dealership in the world.” Despite Paragon’s title, Brian Benstock, the dealership’s general manager and VP, admits that the notion of a car buyer going to showroom to make a purchase is “outdated.”

While most people still don’t buy cars online, the digital experience is clearly central to the automotive purchase process: about 86 percent of prospective car buyers conduct online research before deciding to visit a local dealership, according to new research from digital marketing agency Adtaxi.


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