Donald Trump knows how to be successful. Whether you agree with his political opinions or not, The Donald has achieved what few people have been able to accomplish: “Trump” is no longer just his name, but a larger-than-life brand recognized around the world across multiple industries.

I found this interview with CNBC’s Erin Burnett on “The Billionaire Inside: Donald Trump” from over a decade ago, long before he declared his candidacy for President of the United States. He described three basic principles for success:

  1. Know your subject
  2. Negotiate face to face
  3. Build your brand

Even though Trump wasn’t specifically talking about the automotive industry, I think these principles are more relevant in today’s automotive environment than ever before. As margins continue to shrink and consumers become more educated, we must know our product inside and out. We must be able to build a trusted relationship with our customers beyond mass mailings. And perhaps most importantly, our businesses must have solid reputations that speak for themselves.

Video link: http://bit.ly/1Lg61mY

 

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