Thank you to Jim Fitzpatrick of CBT News for capturing the essence of the Google Marketing live meeting/ ThinkAuto2019.

We thought that Paragon Direct should bring all the services directly to the customer. Whenever, wherever, however, they access the Internet – 24 hrs a day

How do we create a play that can make us impervious to the competition? 

The measure of who we are is what we do with what we have 

 

We have to sustain our business model and simultaneously develop the disruptive model

Know the clouds are there and behind it, is a storm

 

Customers are not buying less, they are consuming differently

The illiterate of the 21st century will not be those that cannot read and write, it will be those that cannot learn, unlearn and relearn.

It’s surprising how long things take, then shocking how fast they can happen 

We are creating ads through our ad platform, where the customer can text the dealership