Why reinvent? Because the game has changed.

During the recession, a lot of things changed. We had to market more efficiently and more effectively.

We built an end to end solution using a phone without an app. Don’t be a technology company, leverage technology.

You have to go for the broadest part of the business first – and then go up.

Kodak didn’t understand the business they were in – serving people.

For years we have been putting lipstick on a pig instead of changing the industry. 

 

Bezos wants to take over everything from A-Z – including you and me. 

Jeff Bezos doesn’t want to take your dealership – he wants to take your industry.

People are still buying – they are just buying differently.

How do we go wide and then go up?