Differentiate or die

Competition in the business world is brutal! There are so many brands out there competing for the same customers. If you want to strive as a business, then you need to make sure that you stand out from the crowd. You can’t be outstanding without standing out.

Luckily, there are steps that you can take to help you be more competitive and also help your company grow to meet the ever-changing needs and demand of today’s customers.

Here are some steps that your business can take to win!

Be Maniacal About Customer Service

You can always improve your customer service. Most businesses know that customer service is important, but not every business takes steps to keep improving. Your customer database is your lifeline and the only reason you’re in business, take care of it as if it was your most valuable asset. You have to give your customers a compelling reason to stay with you or else they will move on to the most attractive alternative.

The responsibility of today’s leader is to prepare their staff and to create an environment where excellence is the minimum standard. Train your staff to Think Like a Customer (TLC). What would they want to happen in certain situations? How could a specific situation be improved? Make sure that you’re working to improve customer relations during both the good and bad times in your business life. This will help set you apart from other competitors.

Be an Industry Leader

You can also stand out by being an industry leader. You want to be the brand and resource that both customers and other companies look to for advice. Are you up to date on industry news and trends? If not, now is the time to start. As you build more credibility in your niche, you will be known as an industry leader. It proves that you know what you’re talking about. Once you establish your brand as an industry expert, you’ll gain trust and more customers will choose you over competitors.

Be Willing to Learn New Skills and Offer New Services From an Outside Perspective

The problem with most leaders is that they seek guidance from similar people from similar backgrounds and as a result, they come up with similar solutions. These solutions are usually offered from a narrow perspective.

Your customers are always looking for new offerings and new solutions to their problems, and they’re not restricted by such constraints. You can help them by making sure your brand evolves. When was the last time that you learned a new skill or offered a new product or service? Create, don’t compete!

Take some time to identify what your customers need. Look carefully at your current offerings and find ways to make them even better! This can help you attract loyal customers and can also make it possible to increase your sales. There is always something new to learn. Why not be the brand that innovates it?

Finally, Be Willing to Find Ways to Truly Be Unique

Try your best to differentiate your business, your brand, and your company. The best companies find solutions to problems that the customers didn’t even know existed. Today’s business environment requires you to see around corners and anticipate a client’s needs in advance, moving away from being reactive to a culture of being proactive. Once you give yourself this challenge, you’ll never look at your business the same way. Remember, to lead is to bleed. No one said it would be easy, but it will be worth it.

Take steps to stand out so that you can learn and grow as a company and always meet the needs of your customers. For more helpful business tips, Brian Benstock offers helpful guidance worth checking out.

Honda Paragon in Queens NY, is billed as the “largest certified pre-owned Honda dealership in the world.” Despite Paragon’s title, Brian Benstock, the dealership’s general manager and VP, admits that the notion of a car buyer going to showroom to make a purchase is “outdated.”

While most people still don’t buy cars online, the digital experience is clearly central to the automotive purchase process: about 86 percent of prospective car buyers conduct online research before deciding to visit a local dealership, according to new research from digital marketing agency Adtaxi.


Pharmacies, eye doctors, hair and nail salons and/or fast food joints in roughly 250 Walmart locations are getting a new neighbor as digital automotive marketplace CarSaver expands a car-buying program with the retail giant and moves in its kiosks.

Read the full article HERE.


Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance.

Read the full article HERE.

Brian Benstock believes Honda’s product lineup has what it takes to get the automaker through potentially bumpy times ahead.

Stagnating industry sales and rising interest rates will present challenges to dealers of all stripes.

Read the FULL article here.

“The whole notion of having to come to a dealership for service is outdated,” says Brian Benstock, general manager and VP at Paragon Honda, the largest certified pre-owned Honda dealership in the world. “If a customer doesn’t want to set foot in the dealership, they shouldn’t have to.”

Read the FULL article here.

I spoke with Automotive News to discuss how Honda creates an advantage in a challenging market.

“Honda’s product lineup has what it takes to get the automaker through potentially ‘bumpy’ times ahead.”

“…the company is well-positioned to stem the tide even as the brand fights through a down period to start the year.”

Read the FULL article here.

Change is coming within the automotive industry. I was honored with the opportunity to speak with Automotive News about the new processes and techniques Paragon has begun implementing to adapt to these changes. So far, Paragon Direct has proven a huge success with our customers, with some comparing their shopping experience on Paragon Direct to Amazon. I hope you find this article informative and helpful in your quest to adapt and improve your dealerships.

Click here to read the full article.

I had a great discussion with Dealer Magazine magazine about Paragon Direct and the future of the automotive industry. There are significant challenges facing our industry and I hope this article provides some clarity what we’re doing at Paragon to face these obstacles.


Read the entire article here.