Brian Benstock is the General Manager and Vice President of the #1 Certified Honda and Acura dealer in the world, Paragon Honda and Paragon Acura. The Queens, NY dealerships continue to grow rapidly, selling more than 1000 cars per month and 34 cars every single day. Brian has more than 30 years of experience, and he has definitely acquired countless golden nuggets of wisdom that he wants to share on the show today. Most of you have heard of ROI (return on investment), but what about ROL, or ROE? You’re going to have to tune in to find out. We’re also talking about how business owners today need to ensure that their systems serve the customers as opposed to themselves, and why you need to adapt your business to match modern consumer behaviors.