Entries by matt

You Can Now Buy a Car at Walmart

Pharmacies, eye doctors, hair and nail salons and/or fast food joints in roughly 250 Walmart locations are getting a new neighbor as digital automotive marketplace CarSaver expands a car-buying program with the retail giant and moves in its kiosks. Read the full article HERE.

Paragon Honda on 360 Magazine

  Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance. Read the full article HERE.

Strong lineup seen as Honda’s advantage

I spoke with Automotive News to discuss how Honda creates an advantage in a challenging market. “Honda’s product lineup has what it takes to get the automaker through potentially ‘bumpy’ times ahead.” “…the company is well-positioned to stem the tide even as the brand fights through a down period to start the year.” Read the […]

The Impossible Dream

  Honda’s Impossible Dream launched December 2005 in the United Kingdom. It anchored the “Power of Dreams” campaign which also included a website with extensive information about the series of vintage Honda vehicles that were chosen to illustrate the dreams of the founder of Honda. It features an actor Simon Paisley Day singing, riding and driving […]

Automotive News Talks Our Store Without Walls

Change is coming within the automotive industry. I was honored with the opportunity to speak with Automotive News about the new processes and techniques Paragon has begun implementing to adapt to these changes. So far, Paragon Direct has proven a huge success with our customers, with some comparing their shopping experience on Paragon Direct to Amazon. I […]