Brian Benstock is the General Manager and Vice President of the #1 Certified Honda and Acura dealer in the world, Paragon Honda and Paragon Acura. The Queens, NY dealerships continue to grow rapidly, selling more than 1000 cars per month and 34 cars every single day. Brian has more than 30 years of experience, and he has definitely acquired countless golden nuggets of wisdom that he wants to share on the show today. Most of you have heard of ROI (return on investment), but what about ROL, or ROE? You’re going to have to tune in to find out. We’re also talking about how business owners today need to ensure that their systems serve the customers as opposed to themselves, and why you need to adapt your business to match modern consumer behaviors.

Here is an interview I did on Carl Scaramuzza’s podcast:

GM & VP of Paragon Honda in NY, Brian Benstock, joins me on today’s episode. After starting selling cars in 1982, he realized there were a lot of people he worked with who he did not want to become. From there he has grown to change the car business for the better sharing his mission statement that the future is frictionless.

Here is an interview I did on Forbe’s Riley’s Radio Show:

The retail industry as we know it, will cease to exist in less than five years. The future of retail is frictionless; easy, simple and intuitive. Big technology companies like Apple, Amazon, Facebook and Google are challenging brick and mortar stores, mom and pop shops, and even bigger corporations to move forward at faster pace. If you’re not moving towards frictionless customer service, you’ll be out of business before the future hits. Brian Benstock knows how to stay ahead of the game.

Here is an interview I did on Daniel Alonzo’s podcast:

Brian Benstock knows that the secret to success is not strength or smarts, but being able to adapt. He has accomplished an enormous amount himself, as the General Manager and Vice President of Paragon Honda and Paragon Acura, the #1 certified Honda and Acura dealer in the world. Brian is also a keynote speaker, author, and thought leader in the automotive industry. In today’s technology-driven world, it’s an extremely exciting time to connect and communicate, but we must remember to adapt to the customer first and foremost.

Here is an interview I did on Chris Collin’s podcast:

This week, Chris talks to Brian Benstock, the GM and VP of the #1 Honda and Acura dealership in the world, Paragon in Queens NY, and is known for his customer driven philosophy “The Future is Frictionless,” and for following the digital trends of big name companies like Amazon and Peloton.

Brian grew up on Long Island and around the age of 12 he started playing hockey but his dad couldn’t afford to buy him the right gear. So in order to play, he made his own pads out of foam, plastic and jean fabric. He didn’t make the team but for his next birthday his dad bought him the right gear and he decided that if his dad was going to invest this much in him that he would invest all he had into becoming a great hockey player. And he did, he even played for the minor leagues. Then, at the age of 22 someone told him there was no real future in playing hockey and he needed to get a real job. That’s when he started working for Paragon Honda in Queens “until something better came along,” – he’s been there for 36 years! By working as hard as he could and constantly pushing back the goal post, he worked his way up to where he is today.

Brian believes that if you want to be successful you must be disruptive. He looks to companies like Amazon, Instagram and Uber and applies their business models it to his dealership and service departments. He’s invented software to create a “frictionless” experience for the customer booking car service and some of his customers never even leave their house. He believes that the auto industry is our game to win and if you can adjust with the changing trends and find new opportunities then you can be extremely successful.