I want to show you how Honda compares

Customers are going online to conduct business.

By providing greater transparency to the customer, the customer will buy more.

You want whats online to match what’s in store to the best of your ability.

To the extent that we can give customers shared control of the process and give up some of that control, we can gain more business.

Communicate with customers the way they are communicating with us. The opportunity to connect with customers has never been greater than it is today.