Jeff Bezos doesn’t want to take your dealership – he wants to take your industry.

People are still buying – they are just buying differently.

How do we go wide and then go up?

Brand loyalty is more about being disloyal to the current process rather than being loyal to a new upstart.

When we started to change the way we measured, we saw an increase in our business.


Know your numbers and your most valuable transactions.

It’s never been easier to reach more customers than it is today.

Take it one step further

Take the friction out.

It’s not that people are buying less, they are just doing it differently.