CBT News

Last month I had the priveldge of joining CBT News to discuss how dealerships can transition for the future of the auto industry.  The future is here.  Dealers need to accept the reality that the old business model is dead.

Change is not going to happen overnight so it is important to keep supporting the current business model while slowly adopting the new one.  I am proud to work with some of the best minds in the industry to introduce Paragon Direct – a dealership without walls.  Anything customers can do in the store can now be done from the comfort of their homes.  The new business model is all about brining the product to the customer, and the sooner we realize that the better off we will be.

Click Here to watch the full interview. 

Paragon DIrect

Paragon is proud to introduce our new program, Paragon Direct.

We provide our customers with unmatched levels of convenience and flexibilty by allowing them to test drive, purchase, or service their vehicle without ever leaving their home.  There is nothing more valuable than time, and we are pround to offer superior service to our Paragon family.

For more information, click the videos below.

PD Service    PD Sales

 

“Think Amazon Alexa, a bot. I can order coffee on Alexa, and know those boxes of Starbucks K-Cups will be in my office at 10:30 a.m. tomorrow. They come from six or seven different sources. Amazon doesn’t care what it takes to get that order to the customer. They get it here. That’s a perfect transaction.

The marketer in me wonders, “If we duplicate that, how many more transactions can we do?”…

Click Here To Read More